Every transplant New Yorker eventually learns that ads on the subway serve a higher purpose than blind, mindless consumerism-promotion. Most often, the ads save you from awkward eye-contact during rush hour; after all, reading about Dr. Zizmor's latest laser skin treatment discounts beats staring at the stranger standing 2 inches in front of you. Sometimes, though, subway ads offer much more than distraction and avoidance.
Take this ad for example. I saw it yesterday on the 6 train, and I thought it was kind of hilarious, kind of awesome. It spoke to me. "Get the small fries and the diet soda, fattie!" it said. (Ok, not really, but that's what I felt like it was saying to me.)
Anyway, the ad really states "2000 calories A DAY is all most adults should eat," above pictures of two McDonald's-esque double cheeseburgers served with fries and sodas. Look closely and you'll see that one double cheeseburger is served with large fries and a regular soda (and packs 1250 calories), and one comes with small fries and a diet soda (I took this picture with the crappy camera on my phone. Does the burger on the left say 670 or 620? Either way, those fries are serving up some killer amounts of calories.)
This ad is seems to be another facet of New York City's campaign against obesity. Earlier this year, the New York City Board of Health mandated that chain restaurants in the city must put calorie information on menu boards and menus. Ever since those calorie counts have been popping up, I noticed that I've been eating less junk. (Mostly at Starbucks. I can't get over some of the donuts and muffins having 400-500 calories! D'oh!) Do you think knowing how many calories a meal from a burger chain is packing would stop you from eating it, or at least cause you to change your selection to something with fewer calories?